With 700 million monthly active users on Instagram, the potential exposure for your business is mind-boggling.
Recent improvements to Instagram business profiles mean improved analytics for brands to help you see what is, and isn’t working. Images are amazing for engagement. A great picture will tell a story and be far more engaging than a block of text every single time.
Instagram users are some of the most connected and engaged social media users. This is important for businesses. This means your potential customers are looking to communicate with you, and take action based on your Instagram posts and adverts. In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad.
Our top tips-
- Have a profile picture and a complete bio. Make sure you switch to a business account so users can easily contact you or visit your website.
- Describe your pictures in the comment, use keywords, but make it fun and engaging. Don’t be afraid to use some emojis. Include a call to action to get people involved and replying.
- Hashtags are important. Instagram users are prolific hashtag clickers. People will find you this way, so be sure to use plenty of hashtags and mix them up. Describe your brand and the image with the hashtags.
- Search for and start following other users. Follow people and brands of interest to you, that fit with your brand and prospective customers.
- Have a consistent theme and stick to it. A brand should have a style that brings your profile together. Make sure your images are always excellent quality.
- Share videos and use the stories feature.
- Search for and share user generated content. (Make sure you ask permission first.)
- Run competitions. Show the personality of your business and share “behind the scenes” images.
- Finally, advertise. Even a very small budget will get you excellent reach on Instagram, meaning a large number of potential customers will see your content!