Your social media profiles will build your brand and drive traffic back to your website
Social Media is not just about “joining the conversation” it’s about having unprecedented contact with your community. It’s being able to immediately see what’s working and what’s not and making immediate changes. It’s measurable results. It’s seeing what people are saying about your brand and being able to actively respond and engage.
Social media sites like Facebook, Instagram and You Tube are among some of the most visited websites on the internet.
All social profiles have a beneficial impact on your SEO. They also build your social proof and show people that you are who you say you are, you are living and breathing your brand, you’re not just a fancy website.
Consumers have changed the way they connect with businesses. They’re no longer calling you, or even emailing. They’re sending you a message to your Facebook or leaving a comment on you Instagram post. They want to have a conversation with you in a natural and easy way on a platform they are already using.
The keys to being successful on social media are-
- You don’t need to be on every social media platform available. Choose the ones most relevant to you and do them well.
- Engage the fans you have, not just look for new ones.
- Talk with people, not at them.
- Create a community by giving helpful tips and advice and answering questions, not just sending out sales pitches.
- Show the personality of your brand and who you are as a whole.
- Be open and transparent.
- Post regular and engaging content.
- Be consistent and reliable
- Respond in a timely manner to questions from fans, on the platform they were asked.
- Monitor your brand- get involved in conversations about your business, show people you are listening and responding.
- Have complete profiles- header images with a call to action or tag line. People should know who they are as soon as they land on your page.
- Continuity across all of your platforms. They don’t have to be carbon copies but it must be recognised as your brand immediately.
- Have a social media policy and behaviour guidelines.
And finally, have a response plan for any potential negative posts or reviews.
